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In this "starting" location there are many good merchants. Additionally, remember that even after reaching Velen and Novigrad you can still return to White Orchard. Visiting various merchants - You can have few favorite shopkeepers but it is wise to learn about the location of as many merchants as possible and to "toggle" between them, always going to a different place and visiting different people.You can deal with this trouble in three ways: Especially, if among those items you have some unique artifacts, like a high quality sword. It means that you might have trouble with getting rid of all the useless items by selling them to a single person. Basic merchants usually have from 100 to 200 crowns in their pockets, more wealthy ones usually twice or three times more.
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The fact that each merchant has a limited amount of gold is a large impediment. The game always inform you how much gold does a merchant has It is wise to come back to the same people and check whether they offer some new items since last visit.
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New merchants can appear on the map thanks to securing some abandoned places (locations in which some monsters started to live) and by saving them from imprisonment in cages ("Persons in distress optional locations"). Usually they don't offer any unique items but they allow you to replenish basic supplies and remove the "junk" from your inventory without needing to return to a nearby village.
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However, some merchants are travelers and you can meet them in random places while journeying through the game world. The majority of merchants can be found in villages, cities and inns. Thanks to them you can not only get rid of useless items, but you can also buy various goods and use the services they offer. Merchants are an important part of the community in Witcher 3. Blacksmiths, armorers, innkeepers and herbalists are unique merchant types
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